Target Audience Note (MARC 521)
Title of Action Item Target Audience Note (MARC 521)
Background At the time the LTLS policy Cataloging Audience Level Notes Statement of Clarification was adopted (October 1990), some American Library Association interpretations of the Library Bill of Rights were presented to support the omission of restrictive audience level notes from bibliographic records brought into LINC.
Since that time, further American Library Association interpretations express conflicting views about the exclusion of information formerly considered restrictive. In addition, cataloging standards such as AACR2r, MARC 21, LCRI, etc. provide for the use of the Target Audience Note to record information about the target audience for the described material.
Policy Text The Lincoln Trail Libraries System policy Cataloging: Audience Level Notes Statement of Clarification is replaced by this policy, Cataloging Target Audience Notes (MARC 521).
If a Motion Picture Association of America (MPAA) rating is found anywhere on a video recording (i.e., on the screen frames; on the video cassette, DVD , etc., or its label; on the video recording box or container; or on any accompanying material) this MPAA rating must be entered in the Target Audience Note field (MARC 521) of the bibliographic record brought into LINC. (A video recording is considered to be any type of media involving a sequence of images projected in rapid succession so that they create the illusion of movement. These include video recordings with all of their manifestations: videos, films, DVDs, etc.)
Any Target Audience Note (MARC 521) that is in a bibliographic record that is brought into LINC will be accepted unless it contradicts information found on the video recording. When information on the video recording contradicts information in the MARC 521 field, the MARC 521 field will be changed to reflect information found on the video recording.
Retrospectively adding MPAA movie ratings to bibliographic records in LINC is optional.