Market Research
on a Dime

October 21, 2004
10 a.m.-12:30 p.m.

Other Events

Market research is not just for the big organizations. Donna Fletcher, a consultant in market research and strategic analysis for companies such as DDB Worldwide, Eli Lilly, Kellogg's, Leo Burnett Advertising, McDonald's, and Sanford Corporation, will demonstrate how small organizations can implement consumer research. The program will cover the importance of consumer research, determining the type of research, getting the maximum value out of research, and doing research in a cost effective manner.

Target Audience: Library staff responsible for promotion of the library.

Registration Deadline:
October 18, 2004

Contact Hours: 3 • CPDUs: None

Non-subscriber Fee: $35.00
Make checks payable to
Lincoln Trail Libraries System