Library Management Series:
Marketing as a Team Sport

Wednesday, April 28, 2004
1:30-4:30 p.m.

Other Events

Peggy Barber and Linda Wallace of Library Communications Strategies Inc. will present a program on what everyone on your staff needs to know about marketing, how it relates to good customer service, and his/her role. They will introduce basic marketing principles with emphasis on promoting good two-way communication between the library and its key audiences. Topics will include strategies and techniques for delivering the library message, word-of-mouth marketing, how to handle tough questions, the “80-20” rule, and other tips for building the library’s “sales force.”

Target Audience: Library directors and managers.

Registration Deadline:
April 23, 2004

Contact Hours: 3• CPDUs: 3

Non-subscriber Fee: $50.00
Make checks payable to
Lincoln Trail Libraries System